Synthetic data
All sessions

s-0327

Simulated shopper

Oct 26, 2026, 12:38 AM UTC · mobile · organic · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 10sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 31m 47sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 42m 07sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  5. 52m 25sOpened reviews · Talus TrailOpened reviewsSuitability 97%
  6. 62m 34sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 54sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 82m 58sReviews filtered: fitFiltered reviews by fitSuitability >99%
  9. 93m 02sExpanded materials · Talus TrailExpanded materialsSuitability >99%
  10. 103m 31sImage 1 · Talus TrailViewed a product imageSuitability >99%
  11. 113m 39sExpanded returns · Talus TrailExpanded returns policySuitability 99%
  12. 3m 57sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.