Synthetic data
All sessions

s-0328

Simulated shopper

Oct 27, 2026, 12:27 PM UTC · mobile · paid social · Talus Trail Runner · 15 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 66%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 19sAdded to cart · Talus TrailAdded to cartChoice 23%
  3. 31m 30sCheckout startedStarted checkoutChoice 23%
  4. 41m 50sExpanded shipping · Talus TrailExpanded shipping infoDelivery 53%
  5. 51m 59sDelivery check · ZIP 76505Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  6. 62m 27sDelivery check · ZIP 23112Checked delivery date by ZIPDelivery >99%
  7. 72m 42sDelivery check · ZIP 29784Checked delivery date by ZIPDelivery >99%
  8. 83m 06sViewed Squall ProViewed a product pageDelivery >99%
  9. 93m 33sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  10. 103m 39sCheckout startedStarted checkoutDelivery >99%
  11. 113m 53sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 19sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  13. 134m 40sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 144m 59sCheckout startedStarted checkoutDelivery >99%
  15. 5m 14sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×313.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.