Synthetic data
All sessions

s-0329

Simulated shopper

Oct 20, 2026, 1:18 AM UTC · mobile · organic · Ridgeback 48L Pack · 20 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 215sAdded to cart · Emberline 20°FAdded to cartSuitability 24%
  3. 328sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 00sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 51m 05sAdded to cart · Emberline 20°FAdded to cartValue 96%
  6. 61m 45sViewed cartViewed cart (saw shipping cost)Value 97%
  7. 72m 05sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  8. 82m 12sViewed Ridgeback 48LViewed a product pageValue >99%
  9. 92m 48sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  10. 102m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 28sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  12. 123m 37sImage 1 · Ridgeback 48LViewed a product imageValue >99%
  13. 133m 43sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue >99%
  14. 144m 05sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  15. 154m 20sSorted: ratingRe-sorted the catalogValue >99%
  16. 165m 00sExpanded specs · Ridgeback 48LExpanded technical specsValue >99%
  17. 175m 28sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  18. 185m 54sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 196m 15sCheckout startedStarted checkoutValue >99%
  20. 6m 22sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Clicked into the promo-code field40.8×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.