Synthetic data
All sessions

s-0330

Simulated shopper

Oct 30, 2026, 4:40 AM UTC · desktop · paid social · Ridgeback 38L Pack · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 00sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 1m 26sLeft the store

Final guess

Fit23%
Fit
23%
Suitability
20%
Durability
7%
Value
17%
Delivery
6%
Choice
8%
No clear doubt
19%
Why fithow much likelier
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.