Synthetic data
All sessions

s-0331

Simulated shopper

Oct 22, 2026, 1:41 PM UTC · mobile · paid social · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 220sSearch “tent”Searched the catalogNo clear doubt 45%
  3. 348sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 63%
  4. 458sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 51m 35sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  6. 62m 15sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  7. 72m 35sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  8. 82m 58sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 27sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  10. 3m 41sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options ×239.5×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.