Synthetic data
All sessions

s-0335

Simulated shopper

Oct 25, 2026, 5:08 PM UTC · mobile · organic · Lumen 400 Headlamp · 8 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 252sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 22sAdded to cart · Lumen 400Added to cartNo clear doubt 63%
  4. 41m 36sViewed cartViewed cart (saw shipping cost)Delivery 37%
  5. 51m 40sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 87%
  6. 61m 55sExpanded warranty · Lumen 400Expanded warrantyDelivery 71%
  7. 72m 04sOpened reviews · Lumen 400Opened reviewsDelivery 67%
  8. 2m 10sLeft the store

Final guess

Delivery67%
Fit
<1%
Suitability
1%
Durability
22%
Value
1%
Delivery
67%
Choice
<1%
No clear doubt
8%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.