Synthetic data
All sessions

s-0337

Simulated shopper

Oct 27, 2026, 11:26 PM UTC · mobile · search ads · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 07sSize guide · Squall ProOpened the size guideFit 40%
  3. 31m 26sOpened reviews · Squall ProOpened reviewsFit 57%
  4. 41m 51sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 53%
  5. 52m 30sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 98%
  6. 62m 41sViewed Ridgeback 38LViewed a product pageChoice 99%
  7. 72m 47sBrowsed catalogBrowsed the catalogChoice 98%
  8. 83m 19sSorted: price ascSorted by lowest priceChoice 87%
  9. 93m 36sViewed Talus TrailViewed a product pageChoice 91%
  10. 104m 07sViewed Cairn LowViewed a product page · Switched to a similar productChoice 98%
  11. 114m 46sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  12. 125m 11sOpened comparisonOpened the comparisonChoice >99%
  13. 5m 29sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×38.6×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.