Synthetic data
All sessions

s-0339

Simulated shopper

Oct 22, 2026, 7:21 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Merino 200Viewed a product pageFit 22%
  2. 247sSorted: featuredRe-sorted the catalogNo clear doubt 50%
  3. 351sExpanded shipping · Merino 200Expanded shipping infoDelivery 45%
  4. 41m 01sAdded to cart · Merino 200Added to cartDelivery 45%
  5. 51m 09sCheckout startedStarted checkoutDelivery 45%
  6. 61m 31sOpened reviews · Merino 200Opened reviewsDelivery 50%
  7. 72m 00sExpanded returns · Merino 200Expanded returns policyDelivery 64%
  8. 82m 07sCheckout startedStarted checkoutDelivery 64%
  9. 92m 24sDelivery check · ZIP 65759Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  10. 102m 54sExpanded materials · Merino 200Expanded materialsDelivery 86%
  11. 3m 24sLeft the store

Final guess

Delivery86%
Fit
1%
Suitability
<1%
Durability
6%
Value
<1%
Delivery
86%
Choice
<1%
No clear doubt
6%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.