Synthetic data
All sessions

s-0340

Simulated shopper

Oct 24, 2026, 11:02 AM UTC · desktop · organic · Squall Pro 3L Shell · 17 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Squall ProViewed a product pageValue 34%
  3. 31m 15sSearch “sale”Searched for deals / priceValue 94%
  4. 41m 42sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 91%
  5. 52m 06sBrowsed catalogBrowsed the catalogValue 93%
  6. 62m 44sSorted: price ascSorted by lowest priceValue 99%
  7. 73m 05sCompare + Squall 2.5LAdded a product to compareValue 98%
  8. 83m 30sCompare + Squall ProAdded a product to compareValue 95%
  9. 94m 02sOpened reviews · Squall 2.5LOpened reviewsValue 97%
  10. 104m 29sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 61%
  11. 114m 32sViewed Ridgeback 38LViewed a product pageChoice 51%
  12. 124m 47sAdded to cart · Ridgeback 38LAdded to cartChoice 51%
  13. 135m 21sViewed cartViewed cart (saw shipping cost)Value 87%
  14. 145m 31sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 156m 06sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  16. 166m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 6m 59sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.