Synthetic data
All sessions

s-0341

Simulated shopper

Oct 24, 2026, 9:30 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 28sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 314sViewed Cairn LowViewed a product page · Switched to a similar productChoice 57%
  4. 440sSearch “tent”Searched the catalogNo clear doubt 49%
  5. 546sOpened reviews · Cairn LowOpened reviewsChoice 41%
  6. 61m 12sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 80%
  7. 71m 32sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  8. 81m 41sSize 11 · Cairn LowSelected a sizeValue >99%
  9. 91m 46sBrowsed catalogBrowsed the catalogValue >99%
  10. 102m 01sSorted: price ascSorted by lowest priceValue >99%
  11. 112m 40sImage 1 · Cairn LowViewed a product imageValue >99%
  12. 122m 45sOpened reviews · Cairn LowOpened reviewsValue >99%
  13. 133m 11sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 143m 50sSearch “headlamp”Searched the catalogValue >99%
  15. 4m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.