Synthetic data
All sessions

s-0342

Simulated shopper

Nov 1, 2026, 7:25 PM UTC · desktop · organic · Driftwood 2P Tent · 9 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 02sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 31m 19sSearch “fuel canister compatible”Searched for a use-case or specSuitability 80%
  4. 41m 42sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 96%
  5. 51m 58sSorted: featuredRe-sorted the catalogSuitability 89%
  6. 62m 09sAdded to cart · Driftwood 2PAdded to cartSuitability 89%
  7. 72m 17sViewed cartViewed cart (saw shipping cost)Suitability 92%
  8. 82m 27sCheckout startedStarted checkoutSuitability 92%
  9. 2m 57sPurchased

Final guess

Suitability92%
Fit
<1%
Suitability
92%
Durability
<1%
Value
2%
Delivery
1%
Choice
<1%
No clear doubt
5%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.