Synthetic data
All sessions

s-0343

Simulated shopper

Oct 24, 2026, 2:46 AM UTC · mobile · organic · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 04sViewed Squall ProViewed a product pageNo clear doubt 60%
  4. 41m 11sExpanded warranty · Squall ProExpanded warrantyNo clear doubt 61%
  5. 51m 49sOpened reviews · Squall ProOpened reviewsDurability 39%
  6. 62m 22sImage 1 · Squall ProViewed a product imageNo clear doubt 54%
  7. 72m 47sExpanded materials · Squall ProExpanded materials→ the store shows Durability Proof hereDurability 61%
  8. 3m 09sLeft the store

Final guess

Durability61%
Fit
1%
Suitability
6%
Durability
61%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
31%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.