Synthetic data
All sessions

s-0344

Simulated shopper

Oct 26, 2026, 5:01 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 14 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Merino 200Viewed a product pageFit 22%
  2. 242sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 345sExpanded warranty · Merino 200Expanded warrantyDurability 89%
  4. 457sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 98%
  5. 51m 17sOpened reviews · Merino 200Opened reviewsDurability 99%
  6. 61m 55sOpened reviews · Merino 200Opened reviewsDurability 99%
  7. 72m 25sReviews filtered: fitFiltered reviews by fitDurability 96%
  8. 83m 05sOpened reviews · Merino 200Opened reviewsDurability 97%
  9. 93m 26sReviews filtered: suitabilityFiltered reviews by performanceDurability 82%
  10. 103m 44sExpanded returns · Merino 200Expanded returns policyDurability 92%
  11. 114m 02sOpened reviews · Merino 200Opened reviewsDurability 93%
  12. 124m 20sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 46sAdded to cart · Merino 200Added to cartDurability >99%
  14. 5m 06sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×51.8×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.