Synthetic data
All sessions

s-0346

Simulated shopper

Oct 23, 2026, 1:28 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 20 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Merino 200Viewed a product pageFit 22%
  2. 212sAdded to cart · Merino 200Added to cartFit 22%
  3. 352sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 20sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 51m 27sAdded to cart · Merino 200Added to cartValue 96%
  6. 61m 43sViewed cartViewed cart (saw shipping cost)Value 98%
  7. 72m 20sRemoved from cart · Merino 200Removed from cartValue >99%
  8. 82m 57sImage 1 · Merino 200Viewed a product imageValue >99%
  9. 93m 11sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 48sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 54sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 17sSorted: price ascSorted by lowest priceValue >99%
  13. 134m 47sOpened reviews · Merino 200Opened reviewsValue >99%
  14. 145m 19sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 43sOpened reviews · Merino 200Opened reviewsValue >99%
  16. 166m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 176m 35sSearch “tent”Searched the catalogValue >99%
  18. 186m 47sAdded to cart · Merino 200Added to cartValue >99%
  19. 197m 25sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 7m 43sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.