Synthetic data
All sessions

s-0347

Simulated shopper

Oct 21, 2026, 5:20 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 244sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 347sViewed Talus TrailViewed a product page · Switched to a similar productChoice 70%
  4. 41m 07sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 51m 31sBrowsed catalogBrowsed the catalogChoice 99%
  6. 61m 45sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 71m 54sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 82m 08sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 92m 11sCompare + Cairn MidAdded a product to compareChoice >99%
  10. 102m 32sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 00sOpened comparisonOpened the comparisonChoice >99%
  12. 123m 08sOpened comparisonOpened the comparisonChoice >99%
  13. 133m 36sViewed Squall 2.5LViewed a product pageChoice >99%
  14. 144m 09sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  15. 154m 21sExpanded materials · Squall ProExpanded materialsChoice >99%
  16. 4m 31sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.