Synthetic data
All sessions

s-0349

Simulated shopper

Oct 28, 2026, 4:12 PM UTC · mobile · email · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 24sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 30sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 33%
  5. 51m 58sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 50%
  6. 62m 04sViewed Ridgeback 38LViewed a product page · Switched to a similar productNo clear doubt 43%
  7. 72m 37sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  8. 82m 43sCompare + Ridgeback 48LAdded a product to compareChoice 99%
  9. 93m 15sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeChoice 99%
  10. 103m 35sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 56sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 01sBrowsed catalogBrowsed the catalogChoice >99%
  13. 134m 04sSorted: price ascSorted by lowest priceChoice >99%
  14. 4m 21sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.