Synthetic data
All sessions

s-0351

Simulated shopper

Nov 1, 2026, 8:02 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn MidViewed a product pageFit 27%
  2. 234sSize 11 · Cairn MidSelected a sizeFit 81%
  3. 343sSize 10.5 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  4. 455sSearch “boot sizing”Searched for sizing / fitFit >99%
  5. 51m 02sSize guide · Cairn MidOpened the size guideFit >99%
  6. 61m 24sSize guide · Cairn MidRe-opened the size guideFit >99%
  7. 71m 39sSize 10 · Cairn MidChanged size selectionFit >99%
  8. 1m 57sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.