Synthetic data
All sessions

s-0352

Simulated shopper

Oct 24, 2026, 3:40 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 355sSize 9.5 · Cairn MidSelected a sizeFit 70%
  4. 459sImage 1 · Cairn MidViewed a product imageFit 63%
  5. 51m 19sSize 10 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  6. 61m 36sSize guide · Cairn MidOpened the size guideFit >99%
  7. 72m 11sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 82m 36sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 07sSize guide · Cairn MidRe-opened the size guideFit >99%
  10. 103m 44sOpened reviews · Cairn MidOpened reviewsFit >99%
  11. 4m 14sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.