All sessions
s-0353
Simulated shopperNov 2, 2026, 2:03 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 8 actions
abandonedcart $189
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 247sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 354sOpened reviews · Cairn MidOpened reviewsFit 32%
- 41m 26sReviews filtered: fitFiltered reviews by fitFit 93%
- 51m 59sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 99%
- 62m 08sSearch “boot sizing”Searched for sizing / fitFit >99%
- 72m 19sAdded to cart · Cairn MidAdded to cartFit >99%
- 2m 32sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Filtered reviews by fit24.4×
- Searched for sizing / fit9.3×
- Opened the size guide8.4×
- Opened reviews1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.