Synthetic data
All sessions

s-0354

Simulated shopper

Oct 29, 2026, 11:36 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 12 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 231sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 00sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 32sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 52sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  6. 62m 13sImage 2 · Squall 2.5LViewed a product imageChoice >99%
  7. 72m 52sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  8. 82m 58sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 32sImage 3 · Squall 2.5LViewed a product imageChoice >99%
  10. 104m 06sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 15sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  12. 4m 43sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.