Synthetic data
All sessions

s-0359

Simulated shopper

Oct 20, 2026, 2:26 PM UTC · mobile · organic · Emberline 20°F Down Bag · 16 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 231sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 356sOpened reviews · Emberline 20°FOpened reviewsSuitability 31%
  4. 41m 29sOpened reviews · Emberline 20°FOpened reviewsSuitability 43%
  5. 51m 42sReviews filtered: fitFiltered reviews by fitFit 83%
  6. 62m 07sImage 1 · Emberline 20°FViewed a product imageFit 85%
  7. 72m 12sViewed Ridgeback 48LViewed a product pageFit 84%
  8. 82m 35sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Fit Confidence hereFit 84%
  9. 92m 59sImage 2 · Ridgeback 38LViewed a product imageFit 85%
  10. 103m 07sImage 3 · Ridgeback 38LViewed a product imageFit 83%
  11. 113m 35sBrowsed catalogBrowsed the catalogFit 74%
  12. 123m 49sSorted: price ascSorted by lowest priceFit 54%
  13. 134m 12sAdded to cart · Emberline 20°FAdded to cartFit 54%
  14. 144m 30sViewed cartViewed cart (saw shipping cost)Fit 55%
  15. 154m 46sCheckout startedStarted checkoutFit 55%
  16. 5m 10sPurchased

Final guess

Fit55%
Fit
55%
Suitability
3%
Durability
1%
Value
20%
Delivery
1%
Choice
1%
No clear doubt
19%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.