Synthetic data
All sessions

s-0360

Simulated shopper

Oct 27, 2026, 2:22 AM UTC · mobile · email · Driftwood 2P Tent · 13 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 228sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 346sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 51%
  4. 41m 11sCheckout startedStarted checkoutNo clear doubt 51%
  5. 51m 43sDelivery check · ZIP 59749Checked delivery date by ZIPDelivery 81%
  6. 62m 02sDelivery check · ZIP 24288Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 98%
  7. 72m 16sSearch “delivery time”Searched for shipping / deliveryDelivery >99%
  8. 82m 26sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 92m 50sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  10. 103m 10sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 113m 23sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  12. 124m 02sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 4m 17sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.