All sessions
s-0361
Simulated shopperOct 25, 2026, 12:32 PM UTC · mobile · paid social · Lumen 400 Headlamp · 13 actions
abandonedcart $49
How Qualm's guess changed
With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 245sViewed Lumen 400Viewed a product pageNo clear doubt 55%
- 353sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 59%
- 41m 00sImage 1 · Lumen 400Viewed a product imageNo clear doubt 80%
- 51m 03sOpened reviews · Lumen 400Opened reviewsNo clear doubt 58%
- 61m 14sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
- 71m 35sOpened reviews · Lumen 400Opened reviewsDurability 98%
- 82m 01sExpanded returns · Lumen 400Expanded returns policyDurability 98%
- 92m 35sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability >99%
- 102m 40sImage 2 · Lumen 400Viewed a product imageDurability >99%
- 113m 01sImage 3 · Lumen 400Viewed a product imageDurability 99%
- 123m 13sAdded to cart · Lumen 400Added to cartDurability 99%
- 3m 18sLeft the store
Final guess
Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
- Filtered reviews by durability95.7×
- Expanded materials6.6×
- Opened reviews ×21.8×
- Expanded returns policy ×21.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.