Synthetic data
All sessions

s-0363

Simulated shopper

Oct 21, 2026, 9:03 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 18 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 244sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 20sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability 87%
  5. 51m 53sExpanded shipping · Merino 200Expanded shipping info→ the store shows Built-For Answer hereSuitability 72%
  6. 62m 03sCompare + Merino 200Added a product to compareSuitability 93%
  7. 72m 24sSize S · Merino 200Selected a sizeSuitability 82%
  8. 82m 48sOpened reviews · Merino 200Opened reviewsSuitability 86%
  9. 93m 05sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 35sImage 1 · Merino 200Viewed a product imageSuitability >99%
  11. 113m 58sSearch “pack torso size”Searched for sizing / fitSuitability 92%
  12. 124m 30sImage 2 · Merino 200Viewed a product imageSuitability 92%
  13. 134m 44sImage 3 · Merino 200Viewed a product imageSuitability 93%
  14. 145m 14sViewed Emberline 20°FViewed a product pageSuitability 93%
  15. 155m 33sAdded to cart · Merino 200Added to cartSuitability 93%
  16. 165m 57sViewed cartViewed cart (saw shipping cost)Suitability 93%
  17. 176m 05sCheckout startedStarted checkoutSuitability 93%
  18. 6m 26sPurchased

Final guess

Suitability93%
Fit
6%
Suitability
93%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.