Synthetic data
All sessions

s-0365

Simulated shopper

Oct 28, 2026, 10:11 PM UTC · desktop · email · Talus Trail Runner · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 346sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 38%
  4. 41m 20sOpened reviews · Talus TrailOpened reviewsDurability 26%
  5. 51m 38sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  6. 61m 50sOpened reviews · Talus TrailOpened reviewsDurability 98%
  7. 72m 07sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  8. 82m 21sExpanded materials · Talus TrailExpanded materialsDurability >99%
  9. 92m 46sOpened reviews · Talus TrailOpened reviewsDurability >99%
  10. 103m 23sOpened reviews · Talus TrailOpened reviewsDurability >99%
  11. 113m 54sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 13sOpened reviews · Talus TrailOpened reviewsDurability >99%
  13. 134m 21sOpened reviews · Talus TrailOpened reviewsDurability >99%
  14. 144m 34sOpened reviews · Talus TrailOpened reviewsDurability >99%
  15. 154m 46sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  16. 165m 26sSorted: ratingRe-sorted the catalogDurability >99%
  17. 176m 02sExpanded specs · Talus TrailExpanded technical specsDurability >99%
  18. 6m 28sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×495.7×
  • Opened reviews ×71.8×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.