Synthetic data
All sessions

s-0366

Simulated shopper

Oct 24, 2026, 3:30 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 8 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 354sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 54%
  4. 41m 01sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 57%
  5. 51m 05sOpened reviews · Emberline 20°FOpened reviewsDelivery 38%
  6. 61m 10sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 92%
  7. 71m 28sAdded to cart · Emberline 20°FAdded to cartSuitability 92%
  8. 1m 54sLeft the store

Final guess

Suitability92%
Fit
1%
Suitability
92%
Durability
1%
Value
<1%
Delivery
4%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.