Synthetic data
All sessions

s-0369

Simulated shopper

Oct 22, 2026, 10:47 PM UTC · desktop · organic · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 250sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 16sOpened comparisonOpened the comparisonChoice 92%
  4. 41m 32sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  5. 51m 52sCompare + Talus TrailAdded a product to compareChoice >99%
  6. 62m 00sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 2m 08sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.