Synthetic data
All sessions

s-0371

Simulated shopper

Oct 24, 2026, 7:43 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 18 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Talus TrailViewed a product pageChoice 23%
  2. 257sAdded to cart · Talus TrailAdded to cartChoice 23%
  3. 31m 06sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 41m 19sRemoved from cart · Talus TrailRemoved from cart→ the store shows Value Breakdown hereValue 96%
  5. 51m 23sExpanded specs · Talus TrailExpanded technical specsValue 86%
  6. 61m 28sBrowsed catalogBrowsed the catalogValue 91%
  7. 71m 56sSorted: price ascSorted by lowest priceValue 99%
  8. 82m 07sBrowsed catalogBrowsed the catalogValue 99%
  9. 92m 12sSorted: price ascSorted by lowest priceValue >99%
  10. 102m 20sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  11. 112m 29sAdded to cart · Cairn LowAdded to cartValue >99%
  12. 122m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 132m 54sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 143m 00sSearch “deals”Searched for deals / priceValue >99%
  15. 153m 05sExpanded shipping · Cairn LowExpanded shipping infoValue >99%
  16. 163m 25sOpened reviews · Cairn LowOpened reviewsValue >99%
  17. 173m 38sReviews filtered: suitabilityFiltered reviews by performanceValue >99%
  18. 3m 44sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.