Synthetic data
All sessions

s-0372

Simulated shopper

Oct 28, 2026, 9:32 AM UTC · mobile · organic · Squall Pro 3L Shell · 12 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Squall ProViewed a product pageValue 34%
  3. 354sAdded to cart · Squall ProAdded to cartValue 34%
  4. 41m 13sCheckout startedStarted checkoutValue 34%
  5. 51m 29sImage 1 · Squall ProViewed a product imageNo clear doubt 51%
  6. 61m 41sExpanded shipping · Squall ProExpanded shipping infoNo clear doubt 56%
  7. 71m 44sExpanded shipping · Squall ProExpanded shipping info→ the store shows Delivery Promise hereDelivery 73%
  8. 82m 02sDelivery check · ZIP 52998Checked delivery date by ZIPDelivery 97%
  9. 92m 25sExpanded returns · Squall ProExpanded returns policyDelivery 98%
  10. 102m 30sImage 2 · Squall ProViewed a product imageDelivery 95%
  11. 112m 49sViewed cartViewed cart (saw shipping cost)Delivery 99%
  12. 3m 12sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.