Synthetic data
All sessions

s-0373

Simulated shopper

Oct 25, 2026, 11:02 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 03sViewed Cairn MidViewed a product pageNo clear doubt 32%
  3. 31m 43sBrowsed catalogBrowsed the catalogNo clear doubt 52%
  4. 2m 12sLeft the store

Final guess

No clear doubt52%
Fit
11%
Suitability
4%
Durability
10%
Value
14%
Delivery
6%
Choice
4%
No clear doubt
52%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.