Synthetic data
All sessions

s-0374

Simulated shopper

Oct 19, 2026, 11:48 PM UTC · desktop · organic · Talus Trail Runner · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 01sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 05sExpanded materials · Talus TrailExpanded materialsDurability 36%
  4. 41m 42sOpened reviews · Talus TrailOpened reviewsDurability 53%
  5. 52m 00sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 95%
  6. 62m 28sBrowsed catalogBrowsed the catalogSuitability 95%
  7. 72m 43sExpanded returns · Talus TrailExpanded returns policySuitability 82%
  8. 83m 12sDelivery check · ZIP 84013Checked delivery date by ZIPSuitability 61%
  9. 93m 20sImage 1 · Talus TrailViewed a product imageSuitability 66%
  10. 103m 38sExpanded specs · Talus TrailExpanded technical specsSuitability 93%
  11. 114m 13sSearch “boots”Searched the catalogSuitability 84%
  12. 124m 50sExpanded materials · Talus TrailExpanded materialsSuitability 87%
  13. 135m 07sOpened reviews · Talus TrailOpened reviewsSuitability 93%
  14. 145m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 156m 02sBrowsed catalogBrowsed the catalogSuitability >99%
  16. 6m 15sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.