Synthetic data
All sessions

s-0376

Simulated shopper

Oct 28, 2026, 4:48 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 12 actions

abandonedcart $208

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn LowViewed a product pageChoice 31%
  2. 258sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 01sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
  4. 41m 04sViewed cartViewed cart (saw shipping cost)Value 31%
  5. 51m 16sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 94%
  6. 61m 30sViewed Lumen 400Viewed a product pageValue 93%
  7. 71m 35sAdded to cart · Lumen 400Added to cartValue 93%
  8. 82m 10sViewed cartViewed cart (saw shipping cost)Value 97%
  9. 92m 38sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 102m 55sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 24sSorted: price ascSorted by lowest priceValue >99%
  12. 3m 36sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.