Synthetic data
All sessions

s-0377

Simulated shopper

Oct 24, 2026, 4:05 PM UTC · mobile · search ads · Lumen 400 Headlamp · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 349sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 455sReviews filtered: valueFiltered reviews by valueValue 83%
  5. 51m 27sViewed Ridgeback 48LViewed a product pageValue 78%
  6. 61m 51sBrowsed catalogBrowsed the catalogValue 76%
  7. 72m 25sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 93%
  8. 82m 47sViewed Emberline 20°FViewed a product pageValue 88%
  9. 93m 18sViewed Kettle TiViewed a product pageValue 80%
  10. 103m 23sOpened reviews · Kettle TiOpened reviewsValue 91%
  11. 113m 27sReviews filtered: valueFiltered reviews by valueValue 99%
  12. 124m 06sViewed Talus TrailViewed a product pageValue 99%
  13. 134m 45sOpened reviews · Talus TrailOpened reviewsValue >99%
  14. 145m 01sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 5m 27sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.