All sessions
s-0378
Simulated shopperNov 2, 2026, 12:00 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 4 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 136sViewed Merino 200Viewed a product pageFit 22%
- 249sSearch “boots”Searched the catalogNo clear doubt 43%
- 31m 28sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
- 1m 52sLeft the store
Final guess
No clear doubt63%
Fit
14%
Suitability
5%
Durability
9%
Value
3%
Delivery
4%
Choice
2%
No clear doubt
63%
Why no clear doubthow much likelier
- Searched the catalog2.9×
- Viewed a product image2.3×
- Viewed a product page1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.