Synthetic data
All sessions

s-0379

Simulated shopper

Oct 21, 2026, 5:23 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 356sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 20sImage 1 · Cairn LowViewed a product imageNo clear doubt 77%
  5. 51m 26sViewed Cairn MidViewed a product page · Switched to a similar productNo clear doubt 60%
  6. 61m 54sViewed Kettle TiViewed a product pageNo clear doubt 65%
  7. 72m 20sImage 2 · Kettle TiViewed a product imageNo clear doubt 82%
  8. 82m 31sCompare + Kettle TiAdded a product to compareChoice 67%
  9. 92m 36sSearch “best backpacking pack”Searched to compare optionsChoice 98%
  10. 103m 04sCompare + Kettle TiAdded a product to compareChoice >99%
  11. 113m 13sCompare + Kettle TiAdded a product to compareChoice >99%
  12. 123m 25sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 133m 59sViewed Squall 2.5LViewed a product pageChoice >99%
  14. 4m 28sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×311.5×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.