Synthetic data
All sessions

s-0380

Simulated shopper

Oct 28, 2026, 6:07 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 06sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 13sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 48%
  4. 41m 42sExpanded materials · Cairn MidExpanded materials→ the store shows Built-For Answer hereSuitability 74%
  5. 52m 16sBrowsed catalogBrowsed the catalogSuitability 62%
  6. 62m 51sExpanded specs · Cairn MidExpanded technical specsSuitability 89%
  7. 73m 21sOpened reviews · Cairn MidOpened reviewsSuitability 96%
  8. 83m 27sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 53sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  10. 4m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.