Synthetic data
All sessions

s-0381

Simulated shopper

Oct 27, 2026, 12:56 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 14sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 31m 18sBrowsed catalogBrowsed the catalogChoice 66%
  4. 41m 50sOpened reviews · Cairn MidOpened reviewsChoice 43%
  5. 52m 14sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 87%
  6. 62m 52sViewed Ridgeback 38LViewed a product pageValue 82%
  7. 3m 02sLeft the store

Final guess

Value82%
Fit
2%
Suitability
<1%
Durability
<1%
Value
82%
Delivery
1%
Choice
9%
No clear doubt
6%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.