Synthetic data
All sessions

s-0382

Simulated shopper

Oct 27, 2026, 6:21 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Cairn MidViewed a product pageFit 27%
  2. 252sExpanded materials · Cairn MidExpanded materialsDurability 38%
  3. 31m 18sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 75%
  4. 41m 44sOpened reviews · Cairn MidOpened reviewsDurability 83%
  5. 51m 50sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  6. 62m 03sSize guide · Cairn MidOpened the size guideDurability 99%
  7. 72m 29sExpanded materials · Cairn MidExpanded materialsDurability >99%
  8. 82m 36sOpened reviews · Cairn MidOpened reviewsDurability >99%
  9. 92m 53sImage 1 · Cairn MidViewed a product imageDurability >99%
  10. 3m 23sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.