Synthetic data
All sessions

s-0383

Simulated shopper

Oct 22, 2026, 9:34 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Talus TrailViewed a product pageChoice 23%
  2. 234sViewed Merino 200Viewed a product pageChoice 30%
  3. 345sImage 1 · Merino 200Viewed a product imageNo clear doubt 52%
  4. 41m 14sOpened reviews · Merino 200Opened reviewsFit 28%
  5. 51m 43sReviews filtered: suitabilityFiltered reviews by performanceSuitability 90%
  6. 62m 07sOpened reviews · Merino 200Opened reviewsSuitability 92%
  7. 72m 41sOpened reviews · Merino 200Opened reviewsSuitability 93%
  8. 83m 01sImage 2 · Merino 200Viewed a product imageSuitability 94%
  9. 93m 23sViewed Ridgeback 38LViewed a product pageSuitability 94%
  10. 103m 30sAdded to cart · Merino 200Added to cartSuitability 94%
  11. 3m 57sLeft the store

Final guess

Suitability94%
Fit
3%
Suitability
94%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.