Synthetic data
All sessions

s-0385

Simulated shopper

Oct 28, 2026, 1:09 PM UTC · desktop · search ads · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 34%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 220sViewed Lumen 400Viewed a product pageNo clear doubt 31%
  3. 350sDelivery check · ZIP 13229Checked delivery date by ZIPDelivery 65%
  4. 455sDelivery check · ZIP 91614Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  5. 51m 17sAdded to cart · Lumen 400Added to cartDelivery 96%
  6. 61m 34sViewed cartViewed cart (saw shipping cost)Delivery 99%
  7. 71m 41sDelivery check · ZIP 28832Checked delivery date by ZIPDelivery >99%
  8. 82m 03sDelivery check · ZIP 93014Checked delivery date by ZIPDelivery >99%
  9. 92m 16sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  10. 102m 52sCheckout startedStarted checkoutDelivery >99%
  11. 3m 17sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.