Synthetic data
All sessions

s-0386

Simulated shopper

Oct 24, 2026, 6:31 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 232sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 335sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  4. 41m 02sOpened comparisonOpened the comparisonChoice 86%
  5. 51m 20sImage 1 · Squall 2.5LViewed a product imageChoice 82%
  6. 61m 56sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 98%
  7. 2m 14sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.