Synthetic data
All sessions

s-0387

Simulated shopper

Oct 28, 2026, 10:26 AM UTC · mobile · paid social · Ridgeback 48L Pack · 10 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 35%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 19sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 49sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 73%
  4. 42m 10sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 52m 18sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 62m 35sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 47sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  8. 83m 17sViewed cartViewed cart (saw shipping cost)Choice >99%
  9. 93m 46sCheckout startedStarted checkoutChoice >99%
  10. 4m 09sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.