Synthetic data
All sessions

s-0388

Simulated shopper

Oct 26, 2026, 1:22 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 23 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Squall ProViewed a product pageValue 34%
  3. 31m 04sSearch “discount code”Searched for deals / priceValue 94%
  4. 41m 13sOpened reviews · Squall ProOpened reviewsValue 96%
  5. 51m 52sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue >99%
  6. 62m 21sCompare + Squall ProAdded a product to compareValue >99%
  7. 72m 42sCompare + Squall 2.5LAdded a product to compareValue >99%
  8. 82m 48sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 98%
  9. 93m 23sOpened reviews · Squall 2.5LOpened reviewsValue 99%
  10. 103m 48sAdded to cart · Squall 2.5LAdded to cartValue 99%
  11. 114m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 55sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  13. 135m 21sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  14. 145m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 156m 04sBrowsed catalogBrowsed the catalogValue >99%
  16. 166m 19sCompare + Squall 2.5LAdded a product to compareValue >99%
  17. 176m 28sCompare + Squall ProAdded a product to compareValue >99%
  18. 186m 56sAdded to cart · Squall 2.5LAdded to cartValue >99%
  19. 197m 34sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 208m 05sAdded to cart · Squall 2.5LAdded to cartValue >99%
  21. 218m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  22. 228m 36sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  23. 8m 42sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.