Synthetic data
All sessions

s-0389

Simulated shopper

Nov 2, 2026, 10:46 AM UTC · desktop · paid social · Lumen 400 Headlamp · 11 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 28sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 41m 33sImage 1 · Lumen 400Viewed a product imageNo clear doubt 53%
  5. 52m 09sExpanded materials · Lumen 400Expanded materialsNo clear doubt 44%
  6. 62m 19sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 61%
  7. 72m 40sExpanded specs · Lumen 400Expanded technical specsSuitability 87%
  8. 82m 53sAdded to cart · Lumen 400Added to cartSuitability 87%
  9. 93m 19sViewed cartViewed cart (saw shipping cost)Suitability 93%
  10. 103m 37sCheckout startedStarted checkoutSuitability 93%
  11. 3m 50sPurchased

Final guess

Suitability93%
Fit
<1%
Suitability
93%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
6%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.