Synthetic data
All sessions

s-0390

Simulated shopper

Oct 22, 2026, 4:46 PM UTC · mobile · search ads · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 228sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 350sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 64%
  4. 41m 20sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 78%
  5. 51m 47sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeNo clear doubt 55%
  6. 62m 27sExpanded returns · Ridgeback 38LExpanded returns policyFit 58%
  7. 72m 44sCompare + Ridgeback 38LAdded a product to compare→ the store shows Fit Confidence hereFit 69%
  8. 82m 54sCompare + Ridgeback 48LAdded a product to compareChoice 76%
  9. 93m 03sOpened reviews · Ridgeback 38LOpened reviewsChoice 50%
  10. 103m 07sReviews filtered: fitFiltered reviews by fitFit 94%
  11. 3m 18sLeft the store

Final guess

Fit94%
Fit
94%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
6%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.