Synthetic data
All sessions

s-0391

Simulated shopper

Oct 23, 2026, 12:30 PM UTC · desktop · email · Merino 200 Base Layer Crew · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 23sSize L · Merino 200Selected a sizeFit 63%
  4. 41m 46sBrowsed catalogBrowsed the catalogFit 43%
  5. 51m 57sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 80%
  6. 62m 28sOpened reviews · Merino 200Opened reviewsFit 92%
  7. 72m 43sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 82m 53sOpened reviews · Merino 200Opened reviewsFit >99%
  9. 92m 56sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 22sSize guide · Merino 200Re-opened the size guideFit >99%
  11. 3m 49sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.