Synthetic data
All sessions

s-0393

Simulated shopper

Nov 1, 2026, 10:09 PM UTC · desktop · email · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 220sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 344sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 95%
  4. 41m 21sExpanded specs · Squall 2.5LExpanded technical specsValue 59%
  5. 51m 36sBrowsed catalogBrowsed the catalogValue 69%
  6. 61m 41sSorted: price ascSorted by lowest priceValue 97%
  7. 72m 10sSearch “discount code”Searched for deals / priceValue >99%
  8. 2m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.