Synthetic data
All sessions

s-0394

Simulated shopper

Nov 1, 2026, 7:38 AM UTC · mobile · paid social · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Talus TrailViewed a product pageChoice 23%
  2. 248sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 11sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 14sImage 1 · Talus TrailViewed a product imageSuitability 98%
  5. 51m 45sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 04sBrowsed catalogBrowsed the catalogSuitability >99%
  7. 72m 27sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  8. 82m 30sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  9. 92m 37sImage 2 · Talus TrailViewed a product imageSuitability >99%
  10. 103m 06sImage 3 · Talus TrailViewed a product imageSuitability >99%
  11. 113m 27sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  12. 123m 52sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  13. 4m 03sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.