Synthetic data
All sessions

s-0395

Simulated shopper

Oct 29, 2026, 5:44 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 14 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 258sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 20sDelivery check · ZIP 81147Checked delivery date by ZIPDelivery 81%
  4. 41m 38sSearch “warranty”Searched for durability / warrantyNo clear doubt 39%
  5. 52m 10sViewed Merino 200Viewed a product pageNo clear doubt 55%
  6. 62m 21sImage 1 · Merino 200Viewed a product imageNo clear doubt 76%
  7. 72m 58sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 73%
  8. 83m 30sDelivery check · ZIP 80083Checked delivery date by ZIPDurability 54%
  9. 93m 45sAdded to cart · Merino 200Added to cartDurability 54%
  10. 103m 48sViewed cartViewed cart (saw shipping cost)Durability 59%
  11. 114m 23sOpened reviews · Merino 200Opened reviewsDurability 80%
  12. 124m 29sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 53sOpened reviews · Merino 200Opened reviewsDurability >99%
  14. 5m 13sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.