Synthetic data
All sessions

s-0397

Simulated shopper

Oct 31, 2026, 10:30 PM UTC · mobile · paid social · Ridgeback 38L Pack · 17 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 230sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 08sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 45%
  4. 41m 43sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 67%
  5. 51m 58sCompare + Ridgeback 48LAdded a product to compareChoice 93%
  6. 62m 02sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice >99%
  7. 72m 26sSize guide · Ridgeback 48LOpened the size guideChoice >99%
  8. 82m 57sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 28sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  10. 103m 42sSorted: ratingRe-sorted the catalogChoice >99%
  11. 114m 18sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 46sExpanded returns · Ridgeback 48LExpanded returns policyChoice >99%
  13. 134m 56sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  14. 145m 00sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  15. 155m 13sOpened comparisonOpened the comparisonChoice >99%
  16. 165m 17sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  17. 5m 23sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.